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WorldCat.org

(mei)Li cha deTai le(Richard H. Thaler)Zhu ; Wang jin yi

(美)理查德·泰勒(Richard H. Thaler)著 ; 王晋译.

本书通过人类心理学的近期成果以及作者对动机和市场行为的真知灼见, 引导读者学习如何在日渐复杂的世界中做出更理智的决定.从家庭理财到学院分办公室, 从电视竞猜节目到美国国家橄榄球联盟选秀, 向读者展示了如何将行为经济学应用到现实生活中

"错误"的行为 : 行为经济学关于世界的思考, 从个人到商业和社会 = Misbehaving

"Cuo wu"de xing wei : Xing wei jing ji xue guan yu shi jie de si kao, Cong ge ren dao shang ye he she hui = Misbehaving